This is the call for a Coca-Cola-Pepsi boycott in Morocco


In the wake of the Gaza war, there have been calls around the world for a boycott of Israeli products or companies that support Israel. This time, calls for a boycott of Coca-Cola and Pepsi have spread in the North African country of Morocco. The call refers to the companies’ ‘support’ to Israel in the ongoing war in Gaza.

Generally, consumption of soft drinks increases during summer and holidays. But activists in the country are urging Moroccans to stay away from the US soft drink giant.

According to Moroccan World News, various posts on social media with the Boycott Coca-Cola hashtag emphasize that buying and consuming Coca-Cola products means drinking the blood of Palestinian brothers.

Read more:

  • The UN Security Council passed a ceasefire resolution
  • Blinken calls on regional leaders to pressure Hamas
  • Benny Gantz’s resignation from Israel’s wartime cabinet
  • The death toll in Israeli violence in Gaza has exceeded 37,000

Many argue for using Moroccan mint tea instead of these soft drinks. They claim that this tea will be healthier if used as an alternative to soft drinks. It will also be good for the local economy. Some, however, recommend opting for natural juices or Moroccan-made drinks instead of soft drinks.

However, concerns have been raised about the detrimental effect of such boycotts on local workers at Coca-Cola and Pepsi. A significant number of Moroccans work in the soft drinks sector and could lose their jobs if sales of these drinks drop significantly.

These calls for boycotts are part of the larger ‘Boycott, Divestment and Sanctions (BDS) movement’, which seeks to negatively impact Israel’s economy.

Read more:

  • Israel carried out ‘massacre’ to rescue four hostages
  • Finally, the United Nations added Israel to the list of ‘criminal’ countries

Morocco World News says Coca-Cola has been targeted for operating a factory in Atarot in the occupied Palestinian West Bank amid Israel’s ongoing aggression in Gaza. There are Israeli settlements in the Occupied Palestinian Territory, which are considered illegal under international law.

Earlier in 2022, the American food company General Mills left Atarote under the pressure of activists. The Friends of Al-Aqsa organization is now pushing Coca-Cola to follow suit. By drinking Coca-Cola, we as consumers are turning a blind eye to the illegal Israeli occupation, the company says.

In addition, as a result of such global boycott campaigns, the sales of Coca-Cola and Pepsi have already decreased in some countries. Among other countries, Coca-Cola’s sales have also fallen sharply in Turkey.

Moreover, US giant food chains like McDonald’s, KFC and Starbucks are in trouble as a result of the boycott trend. Their sales have decreased worldwide, including in Muslim countries. At the end of last year, international coffee chain Starbucks faced a loss of 11 billion or 11 billion dollars due to calls for a global boycott.

SAH